Connecting Students & Universities

For more than three decades, USEG has been a trusted leader in connecting U.S. universities with talented students across the Middle East, Gulf, and Central Asia. Building on the strong foundation established by Joseph Z. Humadi, USEG continues to deliver unmatched regional expertise, long-standing relationships, and proven insights that help institutions recruit with confidence and impact.

Today, under the new leadership of Jacqueline L. Nottingham, USEG combines its legacy of excellence with fresh innovation—ensuring universities reach the right students, in the right places, at the right time.

Why Partner with USEG?

Unrivaled Access to Students

Our extensive network of high schools, counselors, educational organizations, and community partners provides universities with direct access to a wide and diverse pool of motivated students exploring U.S. higher education.

Targeted & High-Impact Recruitment

USEG recruitment tours connect universities with students who are actively exploring academic pathways in the United States—delivering focused engagement, higher conversion potential, and meaningful conversations with students and families.

Cost-Effective Outreach

By joining a USEG tour, institutions engage thousands of students across multiple countries—without the heavy costs and logistics of planning independent recruitment visits.

Powerful Networking Opportunities

Our programs bring together universities, counselors, and regional education leaders, creating opportunities for collaboration, partnership building, and deeper institutional visibility.

Strengthened Brand Presence

USEG fairs and school visits place your institution at the center of student and counselor attention, enhancing recognition and trust across key international markets.

A Strategic Partner in Your Global Recruitment

Joining a USEG tour is more than a recruitment activity—it’s a strategic investment in building your international presence, attracting strong applicants, and cultivating long-term relationships with schools and communities across the region.