About Us


Middle East Student Recruitment Tour

U.S. Educational Group recognizes that international education offers opportunities for young people to acquire training, knowledge, and understanding, which enhances the individual, the nation, and the world. U.S. Educational Group is staffed by Arabic-speaking educators, trained and experienced both in the Arab world and in the United States, providing cross-cultural expertise for Arab students seeking an international education.

Each city is carefully chosen to maximize student attendance. The fairs are attended by highly qualified students from the Middle East in the process of researching and selecting programs for undergraduate, graduate, professional degrees from colleges and universities in the United States.

During our tour, participants have the opportunity to engage with thousands of students from cities all over the Middle East. Our student fairs and school visits are interactive, engaging, and fun—for both students and university representatives.


China Student Recruitment Tour

U.S. Educational Group is partnered with Sunrise International to boost the marketing of student recruitment fairs, allowing the tour to hold true to the USEG tour legacy of first-class recruitment events. These tours focus on tier-2 cities, as these destinations represent an untapped opportunity to reach prospective students from China.

Sunrise International Sunrise International is a social enterprise dedicated to reforming global education through building English-language extracurricular programs abroad. Sunrise hosts over 200 events globally each year and has engaged over 120,000 high school and university students through workshops, events, and training programs.

The two annual USEG-Sunrise Tours are ideal for universities wishing to expand their outreach into China to connect with students on a more personal level. We also provide marketing support for clients who want to improve their image for this tour or future events. Our marketing support can cover both design and promotional needs, making your institution more appealing and accessible to the Chinese audience.

Joseph Humadi

Joseph Z. Humadi

Joseph Z. Humadi founded the U.S. Educational Group, which produces “Al-Jamiat” the Arabic language magazine and educational fairs throughout the Middle East, North Africa, Eurasia and China. He is also one of the founders of the Washington International Education Council, which produces an embassy dialog in Washington, D.C. once a year in January and advises international students. He has been involved in international education for 20 years.

Mr. Humadi also runs the website www.al-jamiat.com, www.usegtours.com and www.washcouncil.org. He has produced programs in U.A.E, Jordan, Saudi Arabia, Oman, Bahrain, Egypt, Morocco, Tunisia, Kuwait, Lebanon, Turkey, Azerbaijan, Kazakhstan and China.

Mr. Humadi and his team also produce virtual college fairs (VCF) for specialized clients. The production for these VCF’s includes setting up the website for the students to register. His team does all of the media buying, social media, print advertising, emails and mailings. The last VCF that USEG put together, produced over 5000 students that registered online and converted about 1000 to come on line during the fair. He is also a member of the Middle East SIG and NAFSA.

Gavin Newton-Tanzer

China Partner: Gavin Newton-Tanzer

Gavin Newton-Tanzer is co-founder and president of Sunrise International Education, an experiential education and media company that manages extracurricular programs, pre-professional training, and lifestyle events for tens of thousands of Chinese students each year. Prior to Sunrise, he founded China Pathway, a study abroad “pathway program” provider, acquired by ShareWithU, as well as UExcel International Academy, an international education services provider operating centers in second-tier Chinese cities, acquired by Compass Education Group. During college, Gavin founded the non-profit organization Global China Connection to bring together the next generation of US-China leaders, presenting in hundreds of schools across China and the US, and managing international youth programs including for the 2008 Beijing Olympics and 2010 Shanghai Expo. Gavin received his B.A. in Political Science from Columbia University, and has been a visiting fellow at the Carnegie-Tsinghua Center for Global Policy. An accomplished jazz pianist, Gavin is an avid reader and passionate about foreign languages.

Yacouba Traore

East African Partner: Yacouba Traore

Yacouba Traore is the Executive Director of Africa Global Education Link. He holds BS information technology and MS. Ed in leadership and policy Analysis focus in Global Higher Education. He is a dedicated and passionate international student recruiter with a strong commitment to helping students from around the world to achieve their educational and career goals. With 17 years of experience in the field, Yacouba has a deep understanding of the challenges and opportunities that international students face when pursuing higher education in the USA.  As a Recruiter, he worked closely with universities and colleges, to provide students with information on programs, admission requirements, and visa processes.

In addition to recruiting students, Yacouba has extensive knowledge with the West African education system and has advised many universities on their recruitment strategies.

Yacouba is excited to continue his journey in the field of international student recruitment and is committed to empowering the next generation of global citizens as well as helping institutions recruit qualified candidate. Yacouba is a member of NAFSA and Africa SIG.