About Us

Middle East Student Recruitment Tour

U.S. Educational Group recognizes that international education offers opportunities for young people to acquire training, knowledge, and understanding which enhances the individual, the nation, and the world. U.S. Educational Group is staffed by Arabic-speaking educators, trained and experienced both in the Arab world and in the United States, providing cross-cultural expertise for Arab students seeking an international education.

Each city is carefully chosen to maximize student attendance, and all fairs are heavily advertised in high schools, counseling centers, universities, online in Arabic-language search engines, social media, and top English & Arabic newspapers.

USEG invests heavily in marketing the fairs in each city visited, using traditional methods of advertising including print media, online advertising and social media outreach, direct marketing to high schools, AMIDEAST centers, U.S. embassies, and other personal connections to engage prospective students.

When marketing recruitment fairs to students in the Middle East, USEG promotes on Al-Jamiat.com. Al-Jamiat.com is an online resource for international students who are intending to study at a university or college in the United States. We connect students with resources to universities, as well as tips on how to apply, and insight into student life. The website allows USEG to reach a broad audience of young attendees directly for an additional reach of the fairs.

China Student Recruitment Tour

U.S. Educational Group is partnered with Sunrise International to boost the marketing of student recruitment fairs, allowing the tour to hold true to the USEG tour legacy of first-class recruitment events. These tours focus on tier-2 cities, as these destinations represent an untapped opportunity to reach prospective students from China.

Sunrise International is a social enterprise dedicated to reforming global education through building English-language extracurricular programs abroad. Sunrise hosts over 200 events globally each year and has engaged over 120,000 high school and university students through workshops, events, and training programs.

The USEG-Sunrise Tour is a carefully planned program directed at colleges and universities in the United States wishing to build long-lasting connections with Chinese high school students by coming to China and visiting their schools directly.
Student engagement is the best way to reach Chinese students and build long-term connections with overseas high schools. During the tour, university representatives receive the opportunity to engage with thousands of students from various areas in China. We incorporate a variety of events into our tours to ensure maximum engagement, including school visits, partner meetups, and private expos. Our events are interactive, engaging and fun—for both students and university reps.

The USEG-Sunrise Tour is ideal for universities wishing to expand their outreach into China to connect with students on a more personal level. We also provide marketing support for clients who want to improve their image for this tour or future events. Our marketing support can cover both design and promotional needs, making your institution more appealing and accessible to the Chinese audience.

Joseph Z. Humadi

Joseph Z. Humadi founded the U.S. Educational Group, which produces “Al-Jamiat” the Arabic language magazine and educational fairs throughout the Middle East, North Africa, Eurasia and China. He is also one of the founders of the Washington International Education Council, which produces an embassy dialog in Washington, DC once a year in January and advises international students. He has been involved in international education for 20 years.

Mr. Humadi also runs the website www.al-jamiat.com, www.usegtours.com and www.washcouncil.org. He has produced programs in U.A.E, Jordan, Saudi Arabia, Oman, Bahrain, Egypt, Morocco, Tunisia, Kuwait, Lebanon, Turkey, Azerbaijan, Kazakhstan and China.

Mr. Humadi and his team also produce virtual college fairs (VCF) for specialized clients. The production for these VCF’s includes setting up the website for the students to register. His team does all of the media buying, social media, print advertising, emails and mailings. The last VCF that USEG put together, produced over 5000 students that registered online and converted about 1000 to come on line during the fair. He is also a member of the Middle East SIG and NAFSA.

China – Partner

Gavin Newton-Tanzer is co-founder and president of Sunrise International Education, an experiential education and media company that manages extra curricular programs, pre-professional training, and lifestyle events for tens of thousands of Chinese students each year. Prior to Sunrise, he founded China Pathway, a study abroad “pathway program” provider, acquired by ShareWithU, as well as UExcel International Academy, an international education services provider operating centers in second tier Chinese cities, acquired by Compass Education Group. During college, Gavin founded the non-profit organization Global China Connection to bring together the next generation of US-China leaders, presenting in hundreds of schools across China and the US, and managing international youth programs including for the 2008 Beijing Olympics and 2010 Shanghai Expo. Gavin received his B.A. in Political Science from Columbia University, and has been a visiting fellow at the Carnegie-Tsinghua Center for Global Policy. An accomplished jazz pianist, Gavin is an avid reader and passionate about foreign languages.

Russia Team Leader/ Partner

Larisa Brener graduated from Dnepropetrovsk State University with a masters degree in pedagogy and applied linguistics. Larisa started her career as a teacher, counselor and Associate Vice President of the Youth Camp “Artek” on the Black Sea.

In 1994 Larisa was invited to manage university partnership grants between former USSR ( Russia and Ukraine) higher education institutions and U.S colleges and universities, and moved with her family to Chicago, Illinois. In 2004 Larisa together with AACC introduced community college concept in Ukraine and Russia and conducted  seminars for Russian and Ukrainian higher education institutions. 

In 2005 Larisa was invited to become a chair of Sister City partnerships between Silicon Valley and Russian Federation at City of San Jose and be a Program Coordinator at San Jose State University. Larisa received a congressional award for her work as an international educator and recruiter and a person who tied Silicon Valley with Eurasia, Eastern Europe and Scandinavia. During her work as a Manager of International Recruiting at California State University, Fullerton, Larisa successfully developed recruitment of students from Eurasia and Eastern Europe, which resulted in immediate significant increases in enrollment of undergraduate and graduate programs from that region. Larisa is a Board member for several international schools in Russian Federation, Eurasia and Eastern Europe, as well as a consultant for numerous projects between Russian Federation higher education institutions and United States.

Director of Social Media

Linda Tokarczyk graduated from the Cleveland Institute of Art with a major in Graphic Design. She has over 15 years of expertise in brand development, marketing collateral, and website design.

She has been working with the U.S. Educational Group since 2008, designing USEG’s postcards, student guides, and websites. She recently accepted an additional role as director of social media.

Linda lives in Cleveland, Ohio.