About Us

Middle East Student Recruitment Tour

For over three decades, USEG has been committed to opening doors for students across the Middle East by connecting them with world-class educational opportunities in the United States. We believe that international education enriches individuals, strengthens communities, and builds global understanding—and our tours are designed to make these connections meaningful and accessible.

Our team is composed of experienced, bilingual educators with deep roots in both the Arab world and the U.S. higher education system. This unique cross-cultural expertise allows us to support students and families with accuracy, cultural sensitivity, and a commitment to helping them find the right academic fit.

A Purposefully Designed Recruitment Experience

Each city and school on our itinerary is carefully selected to ensure strong student engagement and high-quality interactions. Our fairs attract motivated, academically strong students who are actively exploring undergraduate, graduate, and professional programs in the United States.

Meaningful Engagement Across the Region

During the tour, university representatives connect with thousands of students from diverse cities across the Middle East. Whether at school visits or public fairs, the environment is welcoming, interactive, and designed to encourage genuine conversations and informed decision-making.

USEG tours offer more than visibility—they create authentic opportunities for universities and students to connect, explore possibilities, and build lasting pathways to higher education.

Central Asia & Eurasia Student Recruitment Tour

USEG’s Central Asia & Eurasia Tour brings U.S. universities directly into the heart of one of the world’s most dynamic and rapidly evolving educational regions. From Kazakhstan and Uzbekistan to Georgia and Azerbaijan, students across this region are increasingly seeking high-quality international degrees—and USEG provides the trusted bridge that connects them to exceptional opportunities in the United States.

For more than 30 years, USEG has cultivated strong partnerships with schools, counselors, and community organizations throughout Central Asia and Eurasia. Our team brings cultural understanding, multilingual communication skills, and first-hand regional experience, ensuring that students and their families receive clear, accurate, and supportive guidance as they explore pathways to U.S. higher education.

A Strategically Curated Recruitment Experience

Every city and school included in the tour is selected for its strong academic environment and student interest in international study. Our events consistently attract engaged, ambitious students researching undergraduate, graduate, and professional programs in the United States.

Expanding Reach Across Emerging Markets

Throughout the tour, participating universities meet thousands of students across major cities—students who are curious, globally minded, and eager to take the next step in their educational journey. Our school visits and public fairs are built to be interactive, student-centered, and rewarding for both students and university representatives.

Building Pathways for Tomorrow’s Global Leaders

USEG’s Central Asia & Eurasia Tour offers universities a rare opportunity to strengthen their presence in rapidly growing recruitment markets, develop new partnerships, and create authentic connections with talented students from across the region.

China Student Recruitment Tour

U.S. Educational Group is partnered with Sunrise International to boost the marketing of student recruitment fairs, allowing the tour to hold true to the USEG tour legacy of first-class recruitment events. These tours focus on tier-2 cities, as these destinations represent an untapped opportunity to reach prospective students from China.

Sunrise International is a social enterprise dedicated to reforming global education through building English-language extracurricular programs abroad. Sunrise hosts over 200 events globally each year and has engaged over 120,000 high school and university students through workshops, events, and training programs.

The two annual USEG-Sunrise Tours are ideal for universities wishing to expand their outreach into China to connect with students on a more personal level. We also provide marketing support for clients who want to improve their image for this tour or future events. Our marketing support can cover both design and promotional needs, making your institution more appealing and accessible to the Chinese audience.