Well, many institutes had their PR machines ready and waiting for the go ahead time to release their rankings to the world. With the new class coming in this weekend or in a few weeks, its good for a university to use nationally recognized criteria to build the emotional connection with the student.  The increase in niche rankings (A+ schools for B students, Up and Coming Colleges, etc) are really a good way for a locally branded institution to find a way to connect a national audience.

But is the anti-rankings stance showing up on the university websites? A quick review early this morning shows that so far, out of the top 25 ranked institutions, only 5 had the rankings “news” listed on their homepage:

Princeton (#1)

CalTech (#4)

MIT (#4)

Vanderbilt (#17)

University of Virginia (#24)
Maybe its still early, or maybe some institutions want to show that their admissions are about more than just a score, a grade, or a rank.

US Educational Group’s experience in the Middle East, North Africa, and Eurasia has shown us that the US News rankings are not as prized as they are in other regions. Students rarely research institutions through US News rankings, which can be a blessing to some institutions but hurt others without the brand name recognition in the region.

Do you think US Educational Group should play a part in increase student awareness in the region of the rankings? Or do you prefer the student to not ask about the rankings?

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