Entries Tagged 'Student Recruitment' ↓

What better way is there to stay in touch with Alumni, keep them engaged with the University and have a brand ambassador overseas? More universities are connecting with students overseas with more formalized “International Student Ambassadors” that ever before. An excellent idea, simple to implement.

1. Identify 10-30 students graduating and returning to their home country
   This is as simple as hosting an ice-cream social, a pizza party, or another “bon voyage” party at the International Students Center/Office. Talk for a few minutes about how important Alumni are to your university, and how important international Alumni are to the university name.  By allowing them to have an official title such as “International Student Ambassador” you can create a stronger buy in from the student.
2. Assign more students to countries with a higher prospective base
   If you are physically recruiting students from certain countries (China, India, Middle East, etc) be sure to assign more than one student ambassador to the region. This will reduce the number of emails each student receives, giving y0u a better chance that they will continue responding to questions.
3. Provide them with a well-written Q&A to use in their responses
   To help your alumni answer many of the basic questions, it would be helpful to provide them with a Q&A written in an informal and relaxed tone, allowing them to use bits and pieces as they respond. Again, this ensures timely responses and better interaction between the Alum & Prospective student.
4. Give them a few “outs” to move the inquiry towards admissions
   Have a list of some closing phrases to allow them to move the back & forth emails towards an admissions counselor. This uses their time efficiently and sends the prospective student to the admissions personnel ready to engage and guide them through the personalized application process

   “I loved Kalamazoo, and I know you will too, Karen in admissions is interested in helping you through the admissions process – just like she helped me!”

5. Update your alumni list!
   Be sure to keep in touch with your alumni ambassadors and update your list every 6 months. You want to be sure the ambassadors are responding to emails, and if they are getting too many, you need to address that issue immediately. The on-going connection with the university as well as the growing alumni base from the country should be a great asset to the campus for years to come.

Some great examples of programs implementing a similar idea:

University of Chicago
Iowa State University
Virginia Tech
Clemson University
University of Minnesota

With our Fall 2010 fair already full and on track, I am already getting excited about our March 2010 tour. Its always great to go back to the Middle East, but in the Spring we will be heading into Central Asia as well. Personally, I can’t wait to go back to Almaty, Kazakhstan – but I’m not sure if I will make it on a roller coaster again this time. The students we met last March were amazing, intelligent, and very excited to speak with US colleges and universities.

I received these photos via twitter (thanks @gordon_ryan) and had to share them with you all. You will not believe these amazing shots of Uzbekistan, Dagestan, Bukhara, Russia are 100 years old. The photography is amazing, as is the use of color photography which was so primitive at that time.

http://bit.ly/dkEPPD

Hope you enjoy them & consider visiting some of these countries with us in the Spring!

Amman, Jordan March 27th
Manama, Bahrain March 29th
Kuwait City, Kuwait March 31st
Dubai, UAE April 2nd
Almaty, Kazakhstan April 5th
Baku, Azerbaijan April 7th

Wassan

The news coming out of Dubai this morning is that Michigan State University is closing down their campus effective immediately.  While the MSU campus was struggling financially, they were pushing forward with a heavy recruiting schedule throughout the Middle East & many other countries. However, finding students who met admissions standards and who were interested in staying on the Dubai campus was difficult.

So far, the only article I’ve seen has been in the UAE-based “The National” – which strangely included this quote:

Prof Kim Wilcox, the provost and vice-president of MSU, said that in the current climate many students and parents were not keen on the idea of studying in the US.

Apparently Professor Wilcox has either been misquoted or has not followed MSU’s kick-ass international recruiting team & their fantastic success in bringing students on to the East Lansing campus from all over the world.

You can read more about this in the National

[Update] There is a short update about this on Inside Higher Ed

At a recent international higher-ed mini-conference I attended a session discussing the influx of students from Saudi Arabia and how its changed the landscape of the campus and the type of issues its presented. One of the main issues, it seemed to me, was the adjustment to the style of learning was really difficult for the students. The concept of US-style of learning is so at odds with the methods these students have used all their lives, memorize, regurgitate, do not question the professor. Suddenly they’re required to think cognitively, debate their classmates, question the professor, and analyze before answering.

Shawn Baldwin for The New York Times

Its a tough chasm to bridge, and it really takes a significant amount of “deprogramming”. I’m of the thought that if you have an Intensive English Lanaguage program on campus, one of the most crucial topics to cover is study skills & learning methods.  That’s why this New York Times article about the American University of Cairo caught my eye:  A Campus Where Unlearning Is First

These are the kinds of questions posed to undergraduate students entering this [American University of Cairo] 90-year-old university during what the president, David D. Arnold, called a first year of “disorientation.” During disorientation, the students — 85 percent of them Egyptians — are taught to learn in ways quite at odds with the traditional method of teaching in this country, where instructors lecture, students memorize and tests are exercises in regurgitation.