Twitter today added Verified Accounts to reduce the chances of fake Twitter accounts being mistaken as real ones. The badge
will appear on any account that has already been vetted by Twitter and shown to be owned by the correct person. The badge will appear in the user profile page above the name, location and bio.
Why does this matter to a higher ed institution? Well, as this Chronicle of Higher Education article “When A Twittering College President is Not Who He Seems” (needs a subscription)
“The Twitter account identified as belonging to Georgetown University’s president, John J. DeGioia, features frank admissions about the mundane details of running a modern academic institution. Last week, for instance, the microblogger wrote that his face was tired from all the “fake-smiling” during graduation events. ”
The problem? It wasn’t the president, but an undergraduate student who edits a student-run magazine. The president of the University of Texas at Austin, William C. Powers Jr., had a fake account as well, which Twitter has now removed.
The point is that the students are looking for a personal connection to the Dean of Admissions, to the President, or to the International Student Advisor, and a blog and twitter are an excellent way of informally communicating with the students and potential students looking at your college or university.
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